Interesting tidbit: a top search item on Google yesterday was burrito. We’ve seen research that says consumers prefer the Internet for recipe search to any other medium. This seems to back that up .. along with “hangover” being a top search as well!

The rub here is that we believe people want to search for recipes online, but they want to find and collect them even more more. Makes sense to me. That’s why I have piles of clippings of recipes in a box. In the ad-driven online world, the relationship ends with a consumer finding what they are looking for. It puts recipes sites and consumers at odds: sites make money off of multiple searches; consumers want to find the perfect recipes as soon as possible. Seems backwards. Consumers want to find recipes and save them, maybe even modify them to their taste. That’s what Key Ingredient is all about.

How do we stay in business? We add value. The next step in having a recipe collection is sharing it. We can help with our widget and on-demand custom cookbooks. Cookbooks are the perfect gift and our widget can earn bloggers addition money from embedded advertising (still in the works). With Key Ingredient finding a recipe is the beginning of a relationship, not the end. That makes more sense to us as a company and as customers.